Strategic Brand Identity Design

The Lux Design Expereince

STRATEGIC Brand
Identity Design

strategy made beautiful. for skilled professionals ready to elevate.

Strategic Brand Design

Timeless Design for
Evolving Professionals

Your business has evolved, but your brand hasn’t kept pace. What once represented you now feels outdated, inconsistent, or simply, it no longer reflects the confidence, professionalism, and mastery you’ve worked so hard to build.

Instead of conveying authority, it creates hesitation. Potential clients, the kind who value quality, second-guess whether your services align with the excellence your reputation suggests.

You sense it every time someone visits your site, looks at your logo, or compares you to a competitor whose branding feels clear, cohesive, and modern.

You’re not losing opportunities because of skill or substance, you’re losing them because your brand isn’t telling the story it should. And even though your work speaks volumes, your visuals and messaging aren’t amplifying it. The perception doesn’t match the reality.

At LUX Branding Solutions we bridge that gap between who you are and how you’re seen. We create strategic brand identity design that communicates your expertise with quiet confidence, a brand presence that looks as refined and intelligent as the business behind it.

Nicole transformed our brand into one that feels warm, polished, and true to who we are. Our new identity beautifully reflects the spirit of Lake Holiday Homes and the trust we’ve built with our clients.

— Nikki Lorenzen, Lake Holiday Homes

Introducing

The LUX Design Experience

The LUX Design Experience is more than a process. It is a thoughtful transformation. Together, we’ll uncover the essence of your brand, translate it into a cohesive visual language, and give you the clarity, confidence, and elegance your business deserves.

Discovery & Strategy

We begin with understanding the story behind your business, the clients you serve, and the values that drive your work. Through strategic clarity and guided conversation, we define the foundation that will shape every design decision to follow.

Visual Direction
This is where vision takes form. We craft your creative direction through curated inspiration and color exploration, developing a distinct aesthetic that feels unmistakably aligned with who you are and where you’re going.

Brand Design
Your brand identity is designed with intention, crafted to embody your expertise, your style, and your essence. Every logo, texture, and typeface is selected to communicate both sophistication and substance.

Implementation & Support
Once your new identity is complete, we equip you with the tools and guidance to apply it effortlessly. You’ll walk away with everything needed to present your business consistently and confidently across every medium.

THe Deliverables

The LUX Brand System

A complete, strategic brand foundation created to elevate your presence and convey your excellence with grace.

Includes:

Primary Logo Design
Secondary Logo Design
Submark Logo Design
Custom Color Palette
Typography System
Business Card Design
Branded Email Signature Design
Social Media Profile & Cover Design
Brand Style Guide
Launch Day Graphics
Bounded Brand Manuel
Brand Asset Management System

Investment starting from $7,800

payable in two installments

Polished. Professional. Effective.

The Essence of LUX

It’s the first impression that speaks without words, the quiet confidence that invites trust, and the feeling your clients remember long after they’ve interacted with you.

LUX, design is more than aesthetics, it’s a reflection of who you are and the excellence you’ve built. Our work honors your craft and the dedication behind your success, transforming it into a visual presence that feels refined, intentional, and deeply aligned with your values.

We serve evolving professionals and skilled business owners who are ready to align their brand with the level they’ve reached—those who value authenticity, strategy, and the quiet confidence that comes from a brand that finally feels like home.

When your visual identity reflects the quality of your work, everything begins to align. Your message feels clearer. Your presence feels stronger. And your business grows with ease and integrity.

Let’s create a brand that embodies your expertise, communicates your worth, and moves your business forward with quiet sophistication.

Strategy made beautiful.

I am really impressed with every aspect of Nicole’s work. Not only is she super talented, but very professional as well. The quality of the final design is exceptional and I would highly recommend her to anyone.

— Melanie + Coco Salinas, Haddonfield, NJ

Your Next Chapter Starts With LUX

Start The LUX Experience

Our Process

A collaborative, guided experience that makes the entire process effortless and empowering.

Every exceptional brand begins with clarity.
Our process is designed to uncover the heart of your business and shape it into a visual identity that communicates with confidence, sophistication, and intention.hat your vision is brought to life effectively. From concept to launch, every step is tailored to meet your specific needs and goals. Take a look at our process below.

01. Request A Quote

Request a quote for your desired services. We will get you schedule for your complimentary discovery call.

02. Discovery & Brand Strategy

We begin with a deep dive into your business, your story, audience, goals, and values. Through a guided strategy session, we uncover the meaning behind your work and what truly sets you apart. This phase brings definition to your brand’s voice, positioning, and purpose, creating a strategic foundation that guides every design decision that follows. Deliverables in this stage may include: Brand discovery questionnaire, Ideal client and market insights, Brand positioning and tone of voice, Visual inspiration and direction overview.

03. Creative Direction

With clarity established, we begin crafting your brand’s visual direction. Using mood boards and inspiration studies, we define your aesthetic language through color, tone, style, and emotion. This stage ensures we’re visually aligned before design begins, giving your brand a clear creative compass. You’ll experience a curated creative direction presentation, color and style exploration, emotional tone and mood alignment, and feedback and refinement before design.

04. Design Development

This is where your brand takes form. We translate strategy into visuals, designing your primary logo, secondary logo, submark, and all supporting brand elements. Each piece is carefully considered for timeless beauty and functionality. You’ll see multiple design concepts and rationale, color and typography applications, design refinement and polish, and a strategic presentation of your new visual identity.

05. Brand System Buildout

Once your core identity is finalized, we expand it into a complete brand system that works seamlessly across every platform. From business cards to social media and email signatures, each element is designed for cohesion and consistency. This stage includes business card design, email signature design, social media profile and cover design, launch day graphics, and brand asset management setup.

06. Brand Style Guide & Manual

Your brand deserves consistency, clarity, and longevity. We compile everything into a printed and digital brand manual, a beautiful reference guide outlining how to use your visuals with confidence. This ensures your brand remains polished and professional as it grows. You’ll receive a printed and digital brand manual, logo usage and color specifications, typography hierarchy and layout examples, and pattern, texture, and photography direction.

07. Launch & Support

Your transformation is complete, and it’s time to unveil your new brand to the world. We provide guidance and graphics to help you launch with confidence, from social announcements to digital applications. You’ll leave with every tool, asset, and resource needed to maintain consistency and elevate your presence long-term. This stage includes launch day announcement graphics, implementation walkthrough, and ongoing guidance for asset use and organization.

08. *Timeline & Pricing

Since every project has its unique set of requirements, the cost and timeline will vary. Therefore, we cannot provide a fixed price or timeframe. We assess every client individually and present customized solutions based on their specific needs, ensuring the best possible outcome. The starting rate indicated above is only a guide. After our discovery call, I’ll send over a proposal with the actual estimate included.

Already have a Brand Identity?

From strategy to website,
beautifully aligned.

Your brand identity tells your story with clarity and confidence. Now it deserves a website that does the same.

Through the LUX Website Experience, we create intentional, strategic websites that extend your brand seamlessly online — cohesive, elevated, and distinctly you.

The Lux Design Expereince